With an unbridled enthusiasm and deep appreciation for exceptional cigars, George Frakes stands as the distinguished UK Distributor for Foundation Cigars. His journey with the brand began in 2016 when he experienced his first Foundation cigar – a moment that would transform his professional path in the premium tobacco industry.

What sets Frakes apart is not just his business acumen, but his genuine passion for the art of fine cigars. His description of Foundation Cigars speaks volumes: “the finest cigars produced today.” This isn’t mere marketing speak it’s the authentic voice of someone who has been “completely overwhelmed” by the brand’s exceptional quality, complexity, and balanced flavour profiles.